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Web analytics - data-based further development of your website

We create customized online marketing solutions

Web analytics - optimizing your website performance

At Blueberry IT, we offer customized web analytics services that help you accurately measure and continuously optimize the performance of your website. With advanced web analytics tools and precise traffic analysis, you gain valuable insights into the behavior of your visitors, the origin of the traffic and the effectiveness of your online marketing measures. We help you to increase your conversion rate and improve the user experience by using targeted KPI tracking and conversion optimization. Rely on our expertise to develop a data-driven marketing strategy that boosts your website performance and optimizes the ROI of your marketing measures. Our comprehensive advice on web analytics strategy helps you to sustainably strengthen your online presence and achieve long-term success.

Our web analytics services:

Traffic analysis and monitoring

Traffic analysis refers to the collection and evaluation of data on the visitors to a website. This includes information such as the number of visits, the time users spend on the site, the bounce rate and the sources of traffic (e.g. organic search, paid advertising, social media). This data helps to understand how well a website is attracting visitors, which channels are most effective and where there is room for improvement to increase website traffic.

Conversion tracking

Conversion tracking measures how many visitors perform a desired action on a website, such as making a purchase, filling out a contact form or signing up for a newsletter. The conversion rate (number of visitors who carry out an action in relation to the total number of visitors) is a decisive KPI (Key Performance Indicator). With conversion tracking, companies can specifically see how effective their website is in achieving their goals and how marketing measures can be optimized to achieve more conversions.

Behavioral analysis

Behavioral analysis examines how visitors interact with the content of a website. This includes navigation, the pages visited, the time spent on certain pages and the click-through rate (CTR). Tools such as heatmaps (which provide visual representations of mouse movements and clicks) and session recordings (which record visitors’ interactions in the form of videos) help to understand the user experience in detail. The aim is to identify obstacles in user guidance and improve usability.

A/B tests

A/B tests are experiments in which two versions of a website (A and B) are compared with each other to see which version performs better. This can relate to different elements, such as call-to-action buttons, layouts or colors. A/B testing helps to find out which design or content changes lead to a better user response and thus increase the conversion rate or other KPIs. This method is particularly useful for making data-driven decisions about design and functionality.

SEO analysis

The SEO analysis examines how well a website is ranked in the search engine results and which keywords bring in the most traffic. Factors such as on-page SEO (e.g. meta tags, keyword density, internal linking) and off-page SEO (e.g. backlinks) are taken into account. The SEO analysis allows optimizations to be made in order to improve the visibility of the website in search engines and generate more organic traffic.

Reasons that speak for Blueberry IT:

We combine data-based insights with creative ideas and strategic thinking. Our experienced team develops online marketing campaigns that increase your reach and push your business goals:

Targeted SEO strategies:

Our customized SEO strategies ensure that your website is visible in search engines and that your target group finds you.

Effective social media marketing:

We develop social media campaigns that effectively spread your brand message and encourage interaction with your target group.

Data-driven SEA:

Our data-driven SEA campaigns maximize your return on investment through targeted ad placements.

Content creation with added value:

We create high-quality content that appeals to your target group and increases your brand awareness.

Performance optimization:

We improve the performance of your online marketing measures through continuous analysis and adaptation.

Unleash the full potential of your brand!

Whether you need a customized website, a rebrand or a marketing strategy that delivers results, we offer everything you need to succeed online. Contact us today to take the next step towards digital success!
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Our online marketing services at a glance

Individual solutions for higher conversion rates

Online Marketing Icon von Blueberry IT, einem bekannten SEO Stratege

SEO audit/analysis and optimization

Sound analysis for better visibility

A thorough SEO audit is the first step towards optimizing your website. We identify strengths and weaknesses and develop strategies to improve your visibility in search engines.

Social Media Marketing

Campaigns that spread your message

We develop social media campaigns that get your brand talking and encourage interaction with your target group. Increase your reach and strengthen your brand awareness.

Content creation and marketing

Content that convinces

High-quality content is the key to successful online marketing. We create and market content that appeals to your target group and strengthens your brand.

Conversion optimization

Turn more visitors into customers

We optimize your website to increase the conversion rate. Using data-driven approaches, we ensure that more visitors become satisfied customers.

Get in touch

A selection of our customers

Logo von Concord, bekannt für Eillieferungen
Logo von Bührer Garten- und Landschaftsbau, bekannt für GaLa Bau
Logo von Mountain Sports Group, bekannt für Outdoorbekleidung
Logo von Style Textilhandel GmbH Germany, bekannt für Bekleidung
Logo von Tiertherapie Kühne, bekannt für Tiertherapie
Logo von Hochgefühle, bekannt für Foto und Film
Logo von Narosaki, bekannt für Streetwear
Logo von eingebunden, bekannt für Trageberatung
Logo von Swedenstore, bekannt für Bekleidung
Logo von Crazy Horse, bekannt für gutes Essen

What our customers say about us

“Absolutely recommendable! Our new website has turned out exactly as we imagined – modern, professional and user-friendly. The IT service is top: fast, competent and solution-oriented. Many thanks for the excellent collaboration!”

Manuel
Concord Group

“André is super reliable and always available. He was able to realize every idea as desired. From concept to finished website in just a few days! I am impressed!”

Renée
High feelings Photo & Film

“We had Blueberry IT create a completely new web store for us and are more than thrilled. Everything simply fits – communication, implementation, expertise, professionalism and the result speaks for itself. We are more than satisfied, thank you very much!”

Dominik
Mountain Sports Group

“I commissioned a website for our company. From the initial quote to the finalization of the website, the service was outstanding. I can only recommend this company. Professional, very friendly, service simply outstanding, gladly again!”

Marcel
Style Textilhandel GmbH

Achieving great things together. With a CMS that suits you.

Take a look at beautiful websites

Our references

How we work: the online marketing process

Analysis and strategy development: the basis for your success

We start with a comprehensive analysis of your current online presence and market conditions. Based on these findings, we develop a customized online marketing strategy that takes your goals, target groups and specific requirements into account.

Implementation and campaign launch: from planning to action

In this phase, we implement the developed strategies. We launch targeted campaigns in the areas of SEO, social media, content marketing and more. Our experts ensure that each campaign is optimally tailored to your target group.

Monitoring and adaptation: Continuous optimization for the best results

We continuously monitor the performance of your campaigns and analyze the results. Based on this data, we make the necessary adjustments to maximize effectiveness and achieve your marketing goals.

Reporting and further development: transparency and strategic planning

At the end of each campaign, we create comprehensive reports that provide you with clear insights into the successes and potential for improvement. On this basis, we plan the next steps to continuously develop your online marketing strategies.

Frequently asked questions about online marketing

Let's get in touch

Telephone number:
+49 6201 – 27 17 31

Whatsapp:
+49 156 – 78 93 31 51